Details
As an artist or industry pro, your photos are often the first impression you make. Whether they're for your website, Electronic Press Kit (EPK), festival applications, streaming platforms, gig posters or social media, professional images can play a key role in your career.
Join us for an exclusive UK-CMA webinar with professional photographer Michelle Fredericks, who will share how to get the very best from your next photo shoot.
During the session, you'll discover:
- How to prepare before your shoot.
- What to wear and how to choose a look that reflects your brand.
- How to feel more relaxed and confident in front of the camera.
- Ways to communicate your personality and brand through your images.
- Common mistakes that can affect the final results.
- How to get the best value from your investment in professional photography.
There will also be plenty of opportunity to ask questions, so whether you're planning your very first promotional shoot or updating your existing images, you'll come away with practical advice to help you create photos that work as hard as your music.
About Michelle Fredericks
Michelle Fredericks is an award-winning photographer based in London, named Photographer of the Year 2025 at the British Country Music Awards. Specialising in the music and entertainment industry, Michelle captures powerful, authentic moments across live performances, festival stages, and promotional cover art.
Her portfolio features album and single artwork for artists such as Alfie Boe, Rachel Croft, Hannah Aldridge, Angel Snow, and Nate James, alongside work featured across press, magazines, and TV productions. From major UK festivals like Black Deer to behind-the-scenes video content, Michelle focuses on telling a clear visual story while helping every artist feel confident, comfortable, and on-brand throughout the creative process.