Meet The Team

John has been involved with the music industry for over 50 years and has a wide range of experience as a singer, musician, promoter and producer.  His musical heritage covers a wide range of genres from Country to Bluegrass, Folk and Jazz.

He has worked with several artists on recordings and live gigs and toured throughout both the UK and Europe.  His band Green Ginger, also featured on the BBC series “Letter from America” by Alistair Cooke.

His business career spanned over 40 years in the Investment industry as an analyst, fund manager and consultant working with some of the largest pension funds in the UK.  He also chaired the setting up of the Brunel Pensions Partnership, a £35 bn investment fund for 10 Local Government Pension Schemes in the South-West.

Johns’ belief in the quality of UK artists led him to become a Founder and Chair of the UK-CMA, and has brought both his passions and know-how together to help create a focused organisation to drive the growth and success of UK country music.

John's role within the UK-CMA

As Chair of the Board, John leads and co-ordinates all the activities of the organisation.  John also takes individual oversight of the Outreach and Sponsorship programmes.

Growing up in Dundee, Morag’s mum’s love of country artists like Kenny Rogers, Dolly Parton and Loretta Lynn greatly influenced Morag’s musical tastes.  This has blossomed into Morag’s appreciation of a wide range of country styles and artists like Kip Moore, Ashley McBryde, Faith Hill and Shania Twain are among her favourites.  In UK country music she has found a love of more intimate performances and is a regular attendee at live music venues.

Morag brings to UK-CMA a wealth of finance and operational experience having been COO of insurance broker Jardine Lloyd Thompson Investment Management and Consulting businesses.

Morag's role within the UK-CMA

As Director of Finance and Operations, Morag is responsible for ensuring that our expenditure befits the ethos of the organisation as well as ensuring our policies and procedures are appropriate and lawful.

Born in Cambridge, Geoff comes from a musical family and was classically trained as a teenager. He’s been performing ever since, with thousands of gigs under his belt spanning country, Rock ‘n’ Roll, folk and blues. He's opened for the BBC Symphony Orchestra with a previous band, playing in front of 14,000 people, but is best known in the country scene for being one half of award-winning duo ‘Tennessee Twin’ with his wife Victoria.

Fascinated with recording from an early age, he trained as a studio engineer and has been involved in the audio/video business his whole life. As an industry instructor he's taught on six continents, worked on the development of accredited education and certification programmes and contributed heavily to the introduction of the first government approved apprenticeship for smart home engineers.

Geoff is currently chairman of the judging panel for the coveted global CEDIA awards, having served as a judge for 15 years.

Most of all though, he loves music!

Geoff’s role within the UK-CMA

As Technical Director, Geoff is responsible for the organisation’s IT provisions, including its website development, and will oversee the technical content of the Academy’s training programme.

Hannah is a seasoned figure in the UK country music scene, boasting over a decade of experience as an award-winning artist, radio presenter, festival director, and industry mentor. She has achieved chart-topping releases and international radio play, collaborating with Nashville industry experts. As host of Express Country on Express FM and a two-time British Country Music Association finalist, she champions emerging talent.

Founder of the multi-award-nominated Country on the Coast Festival, Hannah has created vital connections for artists to grow and develop. Recently launching the Coastal Country Music Group, she focuses on education and artist development, leveraging her extensive expertise to elevate the UK country music scene.

Hannah's role within the UK-CMA

As Director of Education, Hannah is responsible for the UK-CMA Academy, overseeing the creation of the learning curriculum to support UK country artists, facilitating the organisation of online and in-person events, and curating educational resources.

Donna Zanetti is an accomplished music industry professional with a well-rounded career spanning eight years. She has made a significant impact on the UK country and Americana music scene, as well as the broader global music community. Since early 2021, Donna has played an instrumental role in the success of award-winning artist Kezia Gill, helping solidify her as one of the UK’s leading voices in the genre.

Donna’s career has taken her around the globe, working with prestigious industry associations like the Country Music Association (CMA) in Nashville, as well as with major promoters, radio, and media outlets. Her expertise has seen her collaborate with top-tier agencies, including CAA, UTA, and Wasserman, booking international talent for UK live music opportunities. Whether she’s programming festivals, leading PR campaigns for music releases, or actively championing homegrown talent on a global stage, Donna has earned a reputation as a highly skilled and passionate leader in the country music industry.

Beyond artist management, Donna’s experience includes working directly with magazines, media, celebrities, radio DJs, brands, and live music promoters. Her ability to foster meaningful relationships has been central to her success, from grassroots initiatives to securing airplay on major platforms like BBC Radio 2. She has also guided artists from performing in small venues to headlining festivals and appearing on renowned stages such as CMA Fest in Nashville and CMC Rocks in Australia.

Donna is also a respected thought leader in the industry. In January 2025, she was invited to speak on a professional panel at the AMA-UK Music Week conference in London, where she shared her insights on artist development and the growth of Country and Americana music in the UK.

Known for her strategic, relationship-driven approach and her commitment to nurturing authentic artistry, Donna has made invaluable contributions to the growth and recognition of the UK country and Americana community. Her passion, tenacity, and global perspective have established her as a driving force, delivering sustainable success for artists while elevating the genre to new heights.

Pete Woodhouse is a seasoned professional with over a decade of experience in business operations, logistics, and talent management within the country music industry. 

As the founder of w21Music Group, Pete has become a prominent figure in the UK’s country music scene. Over the past 11 years, he has played a pivotal role in the success of numerous country music festivals, national tours, and one-off shows. His passion for the genre has driven him to not only manage operational aspects but also to promote and run monthly country music shows, bringing the best of local and international talent to the UK.

In addition to his work on individual shows, Pete has made significant contributions to country festivals, including his involvement with Buckle and Boots Festival and Country Calling Festival. His extensive network and deep understanding of the genre have also led him to become an integral part of the management team for Kezia Gill and Wood Burnt Red. Known for his keen eye for emerging talent, Pete frequently advises festival promoters on lineup suggestions, leveraging his strong relationships with artists and management teams both in the UK and US.

Pete also runs w21Records, a boutique label services company that has distributed music for a number of country artists. His expertise in the industry extends beyond operations and management—he is also a highly skilled graphic designer. Pete has worked with artists from around the world, designing everything from music artwork and T-shirt designs to websites and social media assets. This multifaceted skill set has allowed him to support artists in every aspect of their branding and promotion.

Beyond his logistical and operational expertise, Pete has extensive experience in overseeing the design and procurement of merchandise for large-scale events, as well as managing onsite teams to maximise sales opportunities. His work with meet-and-greets also brings artists closer to their fans, enhancing the live event experience.

Victoria began learning piano and violin at the tender age of 6, playing in orchestras and taking exams on both instruments, before moving on to study singing in her teens.

Since then, Victoria has performed with function bands, cabaret acts and theatre shows, all over the world - including taking on the female lead in ‘The Magic of The Musicals’ in Dubai and at the Royal Westmoreland Resort in Barbados.

She has toured with bands and shows across the UK and been privileged to sing regularly at venues such as The Dorchester, Claridges and Sandringham House.  Victoria held an entertainment residency at Centerparcs UK for many years, and ran her own children’s party company, as ‘The Singing Princess’!

When she’s not performing, writing or recording, Victoria spends her days teaching piano, violin and singing to a wide age-range of students.

In recent years, Victoria has become best known as one half of the award-winning duo ‘Tennessee Twin’, alongside her husband Geoff, touring Nashville and the breadth of the UK. They have performed at events such as The British Country Music Festival, Cambridge Folk Festival, Buckle & Boots, CarFest and C2C Festival (Country to Country) at London’s O2.

Victoria is honoured and excited to be a volunteer and founder member of the UK-CMA.

Music has always been the soundtrack to Mark’s life, but up until Covid came along he was completely unaware of the plethora of brilliant music being produced by UK country and Americana influenced artists. 

Since hearing a selection of these by chance in 2020, and being hugely impressed, he’s sought out as much as he can find. It also triggered him to start producing country radio programmes, having already chaired all genre shows on air for a couple of years. 

Country Over Easy is a 2 hr weekly worldwide music show celebrating rising talents alongside stadium fillers.

British Country Music Show is a 1 hr weekly programme focussing on artists born, or resident, on our green and pleasant lands.

The shows now play out through several stations in the UK, Northern Ireland and the Republic of Ireland, Germany and Australia…but he’s always up for sharing elsewhere too…the audience is never too big! 

He can be found at many festivals (generally on the barrier) and can also be seen at gigs in the London area and beyond because live music is always a fantastic experience.

If you ever see him, give him a shout!

Mark's role within the UK-CMA

Mark kindly curates the UK-CMA Spotify playlist.

Born in Epsom, Tony has lived in Surrey, Hertfordshire, Bedfordshire, Hampshire and Victoria (Australia, not central London) before ending up in Lancashire.

After getting in to the pensions market, quite by accident, Tony decided to make a career out of it and spent the next 40 years in various back office roles, including general administration, project management, trustee and secretarial functions, culminating in a position as Director and Head of Administration for a local actuarial and consultancy firm. He finally gave it all up for a less stressful life in 2016.

With his wife Gill (who, much to her chagrin, is still working) and two boisterous cocker spaniels, Jasper and Benji, he rarely finds himself twiddling his thumbs. He was, most recently, the secretary of a local charity (now, sadly, winding up because of a shortfall of volunteers), a role he also undertook for a charity in Australia. He also acts as “the expert” at the local library, helping those who want to research their family history.

A recent convert to the world of camper vans, Tony, Gill and the boys enjoy travelling around the country, experiencing places and sights previously unknown to them. When time permits, overseas travel with “Vicky the Van” beckons. The first port of call will probably be the Isle of Wight!

Beyond all this he is an avid fan of Portsmouth FC and watches them from the comfort of the settee whenever he can. The stress levels can easily come back.